💎 Why You’re Making Money but Still Feel Broke (and What to Do About It)
You know that weird feeling when your business looks super successful on paper — your clients are happy, sales are coming in, and yet…
your bank account balance still makes your stomach drop?
You’re not alone.
Most solopreneurs and small business owners have been there.
Hell, i’ve been there!
You’re doing everything right: marketing, serving clients, reinvesting in growth — but somehow, you still don’t feel in control of your money.
Here’s the truth no one talks about enough:
You probably don’t have a revenue problem. You have a clarity problem.
And once you fix that, everything else starts to click.
💡 The Hidden Reality: Why Profit Doesn’t Always Equal Cash
Let’s get real for a minute.
Just because your revenue looks good doesn’t mean your business is actually profitable — or that you’re personally taking home what you should be. Here’s why that disconnect happens so often.
1️⃣ Revenue ≠ Profit
You might’ve made $10K this month, but after paying your contractors, tools, subscriptions, taxes, and that one “it’ll help us grow” expense… you’re left with $2K — or less!
Revenue is just the top number.
Profit is what’s left once the real-world bills get paid.
2️⃣ Timing & Cash Flow Gaps
Cash flow is all about timing — and timing can mess with even the healthiest businesses.
Maybe you had a great month in sales, but clients haven’t paid invoices yet, or all your subscriptions hit at once.
You might be profitable on paper but cash-poor in reality.
3️⃣ Spending Without Strategy
Let’s be honest: you’re not “bad with money.” You’re just spending reactively — a Canva upgrade here, a new app there, a course that promised clarity but didn’t deliver.
Over time, these little costs nibble away at your margin and your confidence.
😩 The Emotional Cost of Financial Fog
Feeling broke when you’re not actually broke is exhausting.
You start second-guessing every decision — wondering if you can afford that hire, if you should raise prices, or if you’re “doing it wrong.”
You start resenting your business a little bit, even though you love what you do.
You start to think… should I just go back to working for someone else and doing what I was doing before?
Here’s the thing:
It’s not that you’re irresponsible — it’s that you’ve been operating without a clear view of what’s really happening with your money.
Financial fog doesn’t just drain your bank account — it drains your energy.
You can’t plan confidently when you’re constantly asking yourself, “Can I really afford this?”
But the moment you bring that clarity in, everything changes.
You make faster decisions, sleep better, and finally start to trust yourself with money again.
🔍 The Shift: What Actually Solves It
You don’t need another course, another software subscription, or a degree in accounting.
You need visibility.
Here are three simple shifts that will help you see your business like a CFO (without turning into one):
1. Know Your Real Numbers
Pull up your Profit & Loss statement once a month — even if it’s messy.
Look at three things: revenue, expenses, and profit margin.
The goal isn’t perfection — it’s awareness.
When you understand these numbers, you stop guessing and start making smarter decisions.
Bonus tip: If its confusing or you don’t understand whats going on, pull up a smaller time frame like a week’s worth of data and zero into that. Sometimes it’s easier to see how everything flows to your P&L in smaller chunks.
2. Separate Your Money
Keep your money organized by purpose.
At minimum, have three accounts:
Operating Expenses (everything needed to run your business)
Owner’s Pay (so you actually get paid)
Taxes/Profit (so surprises don’t sting later)
Bonus tip: Take Operating Expenses and split those into 3 main categories: Wages and Contractor expenses, Marketing and Sales expenses and Admin expenses (which are basically like everything else leftover.)
You’ll instantly feel more control just by seeing what belongs where and how much you’re spending in these bigger areas.
3. Schedule a Weekly “Money Check-In”
Every week, spend 10 minutes reviewing what came in, what went out, and what’s next.
Light a candle, grab coffee, pray to the money gods.. do whatever you need to do to make this time feel special and important — make it your “CEO time.”
Bonus tip: Do it every Friday. Its a great way to close out the week and the awareness is a nice way to go into the weekend instead of going into the week stressed and wondering how your business is actually doing.
Money clarity isn’t about spreadsheets. It’s about awareness.
You’ll be amazed how quickly these little check-ins create big peace of mind. The more you do them the more awareness you have.
If you’d like more help getting aware of your numbers and learning how to get real clarity in your business so you can see increase in profit then click below to get your CFO Audit today.
🌿 The Mindset Shift: Profit Isn’t Greedy — It’s Stability
Let’s debunk one more myth while we’re here.
Profit isn’t greedy.
Profit is how your business breathes.
It’s what allows you to:
Pay yourself consistently
Reinvest confidently
Hire help without panic
Take time off without guilt
Profit isn’t excess — it’s oxygen. It’s essential to the survival of your business.
Once you start seeing it that way, your entire relationship with money changes.
💼 The Invitation: Get Clarity That Changes Everything
If this feels like your story — making money but never really seeing it — it’s time to fix that for good.
You don’t need to overhaul everything. You just need to see your numbers clearly so you can make smarter choices and finally pay yourself what you deserve.
That’s exactly what we do in the CFO Audit Sessions.
Here’s how it works:
You’ll share your Profit & Loss statement and answer a few simple questions about your business.
I’ll review it with a CFO’s eye — looking for hidden profit, expense leaks, and opportunities to improve your cash flow and consistency.
As i’m reviewing it, i’ll record a video so I can walk you through exactly what’s happening and how to fix it.
No jargon. No judgment. Just clarity and direction.
Because the truth is — you’re probably a lot closer to profit than you think.
You just need a clearer view and a few tweaks.
👉 Book your CFO Audit session and let’s find the hidden profit inside your business.